經營顧客關係CRM

”Principle of Marketing”這本書對行銷的定義是” a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others”。不過作者也說行銷最簡單的理解就是「經營可以帶來利潤的顧客的關係」，其目標是以提供卓越價值的服務去吸引新顧客，以及提供滿意的服務去留住及培養現有的顧客。(Marketing is managing profitable customer relationship. The twofold goal of marketing is to attract new customers by promising